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This time around, our survey was taken by a sample of 582 unique respondents (only around 7% of whom were Wyzowl customers) consisting of professional marketers and consumers. Every year, we ask a range of questions - many of them the same from year-to-year - to evaluate how the video marketing landscape is changing and growing. Wyzowl's State of Video Marketing Survey is an annual report, now in its eighth iteration. Consumers continue to use video as an integral part of their journey with brands, and are excited to see even more video content in the year ahead.Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding.People are watching more video online than ever before – in fact the amount of online video they watch has almost doubled since 2018.The pandemic continues to impact video marketing plans - but the disruption appears to be reduced compared to last year, as people adjust to a ‘new normal.’.Video remains a key priority for marketers with usage and spend both, overall, increasing in 2021, and plans to increase again in the next 12 months.We recently released our eighth State of Video Marketing report and, in light of the chaos of recent years, it's perhaps our most fascinating set of findings yet. It's well established that video has been one of the breakout trends in the marketing world for the past decade.īut what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic?Īt Wyzowl, we've released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers.
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